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Or Are Your Lungs Going Up In Smoke

Leo Burnetts creative director was awed when he first saw Winfield

I think we need all the tools we have to help people decrease exposure to these harmful products. Still, he cautioned that he wouldnt want people to think the VLN cigarettes are safe, nor use the facts that they have less nicotine and gained the special FDA authorization as an excuse to start smoking or keep smoking. Andrea King, who directs the Courage to Quit tobacco cessation program at University of Chicago Medicine, called the cigarettes a very interesting product. She said shes curious to see how well they will work in the real world, given that many smokers are reluctant to switch brands

The launch of the collection is supported by a campaign shot by Gray Sorrenti