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Making the Image: Che Guevara by Ren Burri On the 50th anniversary of Che Guevara's death, we present the story behind the making of an historic photograph that became an emblem for those who idolized the revolutionary Magnum Contact Sheet Prints tell as much of a story as the single image that goes on to become iconic: they reveal the befores, the afters, and the almost-theres that surround some of the most iconic photographs

The endorsement phenomenon started about a century ago, and throughout the years, endorsing professional athletes has proved to have positive effects on consumer behavior and branding